Digital Asset Management Solutions for Enterprise Marcom

Digital Asset Management Solutions for Enterprise Marcom

Digital Asset Management Solutions for Enterprise Marcom

By implementing DAM solutions in their marketing organizations, large to mid-size enterprises in industries such as healthcare, financial services, and telecommunications are delivering better bottom-line results.

With a DAM solution, you’ll reduce the high production costs associated with creating and delivering marketing content. You’ll also help key staff and partners collaborate more effectively on the timely creation and delivery of your assets and campaigns. 

A DAM solution enables you to efficiently store, organize, manage, access, and distribute all of your digital marketing assets, including logo graphics, campaign images, promotional videos, brochure layouts, and brand guidelines. This centralized system helps your staff, agencies, and partners quickly and easily access the assets they need to market and sell your products.

Key benefits of DAM solutions for enterprise marcom:

  • Reduce expenses. Streamline the production and distribution of assets for print, web, and social media campaigns with an efficient, web-based system that reduces costly internal inefficiencies as well as delivery costs.
  • Improve revenues. Create and deliver assets and campaigns for more devices and platforms—so you can provide more customers with more targeted and relevant offers.
  • Boost collaboration. Help distributed teams work together more smoothly by giving them a central hub for reviewing, managing, and sharing the assets they use every day.
  • Maintain quality. Mitigate business risk by protecting your brand(s) from common distribution and publishing errors. DAM solutions offer permissions-based access and digital rights management controls that help you avoid using incorrect or unlicensed assets.

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