Digital Asset Management Solutions for Creative Agencies

Digital Asset Management Solutions for Creative Agencies

Digital Asset Management Solutions for Creative Agencies

Advertising agencies—from boutique independents to worldwide conglomerates—are using DAM solutions to run their operations more efficiently and to help their clients achieve greater success in the global marketplace.

With a digital asset management solution, you can streamline your production processes for better bottom-line results. You can also execute more effectively on behalf of your clients, providing them with higher-quality work, faster turnarounds, and exceptional service.

A DAM solution enables you to efficiently store, organize, manage, access, and distribute all of your digital assets, including logo graphics, photography, videos, layouts, and brand guidelines. This centralized system helps your staff and clients quickly and easily access the assets they need.

Key benefits of DAM solutions for agencies:

  • Retain clients. Give clients first-class service by offering real-time reviews of work in progress as well as access to archives—even via their mobile devices. You can set up a secure, custom-branded portal site for each client that brings together all of their assets and DAM functionality.
  • Acquire new business. When pitching prospective clients, you can centralize proposals and comps in your DAM so that the entire team—even the prospective client—can easily review and collaborate. Efficient asset management is a value-added service that can help win business.
  • Develop new services. DAM systems simplify distribution of materials to retailers or any reseller network, creating the possibility of new revenue streams. Make asset distribution a profit center by charging for every upload or download—many DAMs can track activity for timely client reporting and billing.

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